Promotional claims against the record
Self-Presentation
How Roy Dekel is presented in his own material, set beside the filings described elsewhere on this site.
How he describes himself
roydekel.com presents Dekel as an entrepreneur, investor, and philanthropist behind SetSchedule, Rentastic, and Taskable.[roydekel.com (archived)]
Public bios do not mention the December 2016 fraud judgment, the securities industry bar, or the 2015 bankruptcies.[roydekel.com (archived)]
This page is cited to a Wayback snapshot captured September 17, 2026, not to the live URL, so the citation holds if the page is later edited.
What the SEC said about that
A SetSchedule website article stated that Dekel “has managed millions of dollars in investor capital, written billions in business transactions, and has held multi-million-dollar real estate portfolios.”[Longo Decl. Ex. 8]
The Division’s motion stated that Dekel was by then running SetSchedule LLC and conducting a Series A capital raise.[Div. Mot. Summ. Disp.]
A bio in the Orange County Business Journal Awards Supplement stated that he had managed “billions in real estate and finance portfolios.”[Longo Decl. Ex. 10]
The motion stated that he did so without disclosing the fraud judgment.[Div. Mot. Summ. Disp.]
Public bios present him as the entrepreneur behind SetSchedule.[roydekel.com (archived)]
The motion stated that his Chapter 7 petition did not list SetSchedule as a business.[Div. Mot. Summ. Disp.]
- Proceeding
- Admin. Proc. File No. 3-17751
- Motion filed
- March 22, 2017
- Ex. 8
- SetSchedule website article, February 27, 2017
- Ex. 10
- OCBJ Awards Supplement bio, February 13, 2017
- Judgment entered
- December 8, 2016
- Division of Enforcement counsel
- Amy Jane Longo; Lynn M. Dean; Matthew T. Montgomery
Award and publication provenance
| Recognition | Year | How it is conferred |
|---|---|---|
| Forbes Technology Council; Forbes Real Estate Council | — | Fee-based membership programs. Forbes states member opinions are the author’s own. Membership runs through an application reviewed by a selection committee.[Forbes Councils] |
| Entrepreneur Leadership Network; Inc. contributor bylines | — | Self-authored contributor content. |
| “2nd Best CEO for Diversity” | 2022 | Based on sentiment ratings from employees of color on Comparably.com.[Business Wire, July 21, 2022][Comparably award rules] |
| Inc. 5000 | 2021, 2022, 2023 | Based on self-reported revenue. SetSchedule: No. 1,219 (2021), No. 3,768 (2022), No. 3,710 (2023). Per Business Wire: No. 3768 overall, No. 549 in California, No. 475 in software.[Business Wire, Aug. 17, 2022][Inc. 5000 methodology] |
| OCBJ Excellence in Entrepreneurship nomination | 2018 | Announced via PRNewswire.[PRNewswire] |
| OCBJ Innovator of the Year nomination | 2022 | Announced via Business Wire.[Business Wire] |
Contributor bylines, council memberships, and press-release announcements are placed by the subject or by a party acting for the subject. Independent editorial reporting is assigned, researched, and published by a newsroom that the subject does not pay or direct.